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Campaign Director - Dodgeville: Jobs in Dodgeville


Campaign Director
Job Location Dodgeville WI
Job Description Lands' End is a premier source of apparel and gear for women, men, kids and the home - sold by catalog, online, and at over 300 Lands' End Shops at Sears. Since 1963, we've earned a reputation for quality, value and exceptional customer service embodied by one simple promise: everything we sell is Guaranteed. Period. Lands' End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD) family of companies.
As the Campaign Director, you will be responsible for developing a comprehensive multi-channel go-to-market strategy that supports all categories of business. Strategies will be based on a thorough understanding of our customer segments, key competitive set as well as market and industry trends. Specifically, you will assess marketing opportunities and develop business strategies that drive profitable sales, increase brand awareness and consumer engagement through marketing campaigns and initiatives. Key to your success will be the ability to develop productive relationships with internal partners across all functions within the organization.
Responsibilities/Skills/Experience Requirements A successful candidate must have demonstrated the ability to successfully develop and execute multi-channel, cross-functional marketing programs that are customer focused and on brand. Additional requirements of the position include:
. 10+ years in a marketing management and/or strategic planning role
. Demonstrated ability to analyze situations, derive consumer insights, identify market trends and translate into actionable marketing strategies
. Strong leadership, business, and analytical skills
. The ability to develop successful, collaborative business relationships and work at all levels of the organization
. Strong project management skills; able to deliver consistent high quality results on time and within budget
. Ability to work in a fast paced, cross-functional environment while managing multiple projects
. Ability to manage and lead change
. Experience in retail and direct marketing organizations preferred
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